Most of the time, when "image" is used, people think about outward appearance. We all know a kempt appearance is important in business. But so many other factors contribute to our image. As an accountant, I am always aware of how my words, actions, emails (that can be leaked or shared) and FaceBook postings/comments affect my image. The most important factor of my image is personal integrity and honesty and respect of the confidentiality of my clients' financial information. I am aware of how everything I do and say speaks to my image.