You must read this article if you're skeptical about the importance of branding yourself and your company. If you're already sold on the concept, then read it anyhow. It's thoroughly enjoyable. What does YOUR brand say about you?
Dan Schawbel, a personal branding expert, posted this on Facebook and I found it both interesting and applicable to most of my clients and colleagues, particularly those wh
o are entrepreneurs (a personal brand is important even if you work for someone else). You can find Dan on FB at http://www.facebook.com/personalbrandingexpert.
Here's the article from the Wall Street Journal: http://online.wsj.com/article/SB10001424052748704631504575532493871407232.html