Tuesday, June 15, 2010

Quality versus Quantity in Relation to Clients and Prospects

This post is by Jonathan Mead for Copyblogger: "How to Build a Successful Business with a Small Audience."

I found it interesting, particularly in this new social media frenzy that we're facing, where everyone wants to "friend" or "tweet" everyone else, without really focusing on who their target audience is and how to best reach those people. A few happy, great clients can be better than thousands of mediocre ones whom you cannot serve. Plus, scores of "followers" doesn't always equal a successful business; it may help with your PR efforts, but are you attracting the right client base? Social media is great, but there needs to be a strategy in place before you spend time (which is money, particularly for the small business owner) spreading the word about your business to potential clients.