This is a very funny video that illustrates the importance of communicating your corporate brand with your staff. Even if you know what your company's philosophy, products and culture are, it doesn't mean that your employees know. Plus, it's important that everyone in your organization is on the same page so that you can present a cohesive, consistent message to clients and others outside of your company.
"Business communication" is often mistaken for website copy, brochures, or other marketing collateral. However, true business communication begins within the organization itself. It involves branding and image development. It's about knowing your competition and differentiating yourself from "the other guys." It means talking to your colleagues, friends, and staff members to get their feedback.
Only then can you develop effective internal and external communication.
As Sydney J. Harris, American author and writer of the syndicated column, "Strictly Personal" wrote: “The two words 'information' and 'communication' are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.”
Take time to communicate within your organization and you'll reap the rewards of your efforts.